Ford Fiesta

The CW Gets Social With Ford

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers a sneak peek at a roster of new and returning series.

Ford’s Marketing Chief Wants to Make Innovation Affordable

Jim Farley, Ford’s evp of global marketing, sales and service, thinks it’s time to sell the most technologically advanced cars as products for the Everyman, much like Target offers high-concept design for the masses.

Ford Geofences Bonnaroo Music Festival

When tens of thousands of tunes-minded folks walk into the Bonnaroo Music Festival, which begins today, many will notice Ford-branded signage that encourages them to dial **Ford on their mobile phones in a

New Ford Fiesta Campaign Will Be Entirely User-Generated

Ford’s TV, print and digital advertising for the 2014 Fiesta model will be based on user-generated content, the auto giant