Publishers Ditch Swanky Offices for Savings and Subsidies
Performance Marketing
It’s the end of an era for publishers—at least as far as their iconic New York headquarters are concerned. Time Inc. and Condé Nast, stalwarts of the midtown media scene, [...]
Check Out All of the Winners in the Print Category From This Year’s Hot List
Performance Marketing
Branded Content Moves the Needle, Per Forbes
Performance Marketing
Branded content, or its hyped cousin, native advertising, is supposed to combat ad fatigue when consumers are bombarded with ads a
Hot List: Adweek Editors Pick Digital Finalists
Performance Marketing
And now, presenting the finalists in the digital category for this year's Adweek Hot List. Here, our editors have trimmed down their picks for this year's top websites, apps, games [...]
Forbes Estimates BrandVoice Will Generate 20 Percent of Total Ad Revenue This Year
Performance Marketing
Forbes has undoubtedly been one of the most ardent proponents of native advertising in publishing—and the company's BrandVoice offering represents a growing area of its business.
Martini Media Gets $14 Million in New Round of Financing
Performance Marketing
Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will [...]