Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
Brand Marketing
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of [...]
Toyota Test Drives Forbes’ New Sponsored Content Platform
Performance Marketing
In November 2010, Forbes.com launched BrandVoice at a time when the concept of native advertising wasn't well known. Five years later, the site is rolling out a new sponsored content [...]
Here Are Forbes’ 50 Most Influential CMOs of 2014
Brand Marketing
Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.
Forbes Media to Sell Majority Stake to Group of International Investors
Performance Marketing
Forbes Media LLC announced today that it has agreed to sell a majority stake in the company to a group of international investors.
Horizon Media Can Now Buy Programmatic Ads Based on Engagement
Performance Marketing
Horizon Media is working with True[X] to programmatically buy ads for its clients where engagement metrics—such as video views, social media lik
PayPal’s David Marcus Will Lead Mobile Messaging at Facebook
Performance Marketing
PayPal president David Marcus has left to steer mobile messaging at Facebook.