Converse Has More Springfield in Its Step With New Simpsons Sneakers
Creativity
Let's say it like Comic Book Guy: Best. Collaboration. Ever. Fox's dysfunctional yet loving animated family, The Simpsons, have joined with Converse for a line of screen-printed Chuck Taylor sneakers. [...]
Nike Giving Away Weird Shoes to Weirdest ‘ParaNorman’ Fans
Creativity
Nike and LAIKA Studios are reaching out to weirdos with a Twitter contest promoting the movie ParaNorman, which hit theaters last week.
Ken Block Rips Apart San Francisco in Epic Gymkhana Five Video
Creativity
Ken Block's incredible Gymkhana series of stunt-driving videos, sponsored by DC Shoes, are among the most successful examples of branded content ever—just look at the YouTube view counts, which run [...]
Bon Iver’s Justin Vernon Designs Shoe for L.A. Footwear Company
Creativity
Los Angeles shoe company Keep has found a way to monetize hipsters' love of animals and ugly shoes by having people from overrated indie bands design shoes to benefit the [...]
Ad of the Day: Asics
Brand Marketing
The new Asics campaign from Vitro uses some tried-and-true pitches—our shoes can withstand a jackhammer, can make you fly, etc.—but adopts some convincing innovations to drive the point home a [...]