Crocs: Can Celebrities Save a Brand?
Performance Marketing
Were Crocs ever cool? No, I'm not being snarky (not really) ... I never wore them, because they seemed to be geared toward a younger demographic, and when they debuted [...]
Here’s How Christian Louboutin, Inspired by Showgirls, Proved Trampy Can Be Chic
Brand Marketing
On July 27, 2012, agents from the U.S. Customs and Border Protection swooped down on the Port of Los Angeles, commandeering five containers packed with contraband. Estimated street value: $18 [...]
Brisk Ice Tea Is Latest Brand to Get Its Own Sneaker, and It’s Pineapple Passionfruit
Creativity
Ever since Lipton's Brisk Iced Tea abandoned its inescapable '90s "That's Brisk, Baby!" ad campaigns from J. Walter Thompson that featured Claymation celebrities, its marketing has focused almost entirely on [...]
If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers
Creativity
Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race [...]
Asics Just Built the World’s Biggest Selfie Stick, and It’s 90 Feet Tall
Creativity
It's time for the New York City Marathon again, which means another cool stunt from Asics.
After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback
Brand Marketing
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.