Photo: Nick Ferrari
Virgin America's First Class Shoe isn't just some plain old sneaker. Hand crafted in Milan, Italy, this snazzy high-top was assembled to reflect the amenities of Virgin's first-class cabins. White leather. Wifi. Mood lighting. Video display. USB phone charger. Stainless-steel airline-style belt buckle. It's all there! (Too bad the shoes can't buckle themselves.) "We really wanted to give people the chance to experience what it's like to fly Virgin's first class cabin with both feet still on the ground," says Mike McKay, chief creative officer at ad agency Eleven. "We spent almost eight months with Virgin America designing and executing the First Class Shoe. First, we looked at what was currently going on with wearable technology, and there didn't seem to be a shoe that could deliver this level of technology."
Timberland wants to give liars the boot—a comfy boot, that is, and shoes too, with anti-fatigue technology, so folks won't have to invent ridiculous excuses when their tired, aching feet make them goof up in the workplace.
There's a better way to do nothing, according to a new star-studded campaign from boot and shoe company Ugg. Academy Award winner Jeff Bridges and New England Patriots quarterback Tom Brady anchor a series of ads set in a posh Los Angeles living room, relaxing in their wool-lined slippers, and looking great while they're at it.
On July 27, 2012, agents from the U.S. Customs and Border Protection swooped down on the Port of Los Angeles, commandeering five containers packed with contraband. Estimated street value: $18 million. You might think it was handguns that the agents seized, or drugs, or endangered animal pelts.
Ever since Lipton's Brisk Iced Tea abandoned its inescapable '90s "That's Brisk, Baby!" ad campaigns from J. Walter Thompson that featured Claymation celebrities, its marketing has focused almost entirely on attracting urban teens by collaborating with street artists. These campaigns have included everything from custom iced tea cans to interactive murals to Brisk Bodega pop-up shops focused on art and music and even a dedicated Tumblr blog. To help launch one of its newest flavors, Pineapple Passionfruit, Brisk continues its run of urban-themed stunts by going after the trendy and loose-with-cash sneakerhead market. The PepsiCo-owned brand tapped sneaker artist Dan "Mache" Gamache of Mache Custom Kicks (whose clients include the likes of LeBron James and Kanye West) to design the first-ever Brisk sneakers. But as with Nike's recent Krispy Kreme shoes, Mache will be customizing only a few pairs of the sneakers, as the brand feels that "keeping these kicks super rare taps into the culture of sneaker hunting."
Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner's pace. Now, Reebok is getting into the fun, too.
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company's commercials after a decade.
Converse's Chuck Taylor II All-Stars debut with a bang, literally, in the Nike brand's "Ready for More" campaign touting its highly anticipated line extension.