A $1.5 Million Loss? Furniture Chain Says Football Promotion Was Actually a Big Win
Brand Marketing
When Ohio State won college football's championship game Monday night, it was obviously good news for fans back home. But it was especially good news for those who took part [...]
Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think
Performance Marketing
We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before.
Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans
Performance Marketing
In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans.
Has the NFL Ever Gotten Off to a Worse Start?
Brand Marketing
It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons.
College President Will Buy Your Textbooks for a Year if You Can Beat Him at Madden NFL
Creativity
If you've ever seen a movie about college, you know that the dean or president or whoever is always the villain, and if you can beat him at his own [...]
Ray Rice’s Last Sponsor, Nike, Has Dropped Him
Brand Marketing
Nike, who was former Baltimore Ravens running back Ray Rice's last official sponsor, confirmed today that the athlete is no longer on its roster.