When you hit the mall to shop for sneakers, wouldn't it be great if Kevin Durant himself could whisper all about his Nike KD9 shoes in your ear? Well, now he can, at more than 300 Foot Locker locations nationwide. The stores have been remodeled to resemble high-end galleries, and you'll find special codes next to select objects d'art (aka, sneakers). Enter the codes on your mobile device to hear sports and footwear celebs like Durant wax poetic about their gear, goals and careers—thanks to the chain's new "Audio Tours" campaign developed by BBDO New York. Signage points shoppers to a mobile URL, and "many stores have beacons that work with the Foot Locker app," BBDO executive creative director Chris Beresford-Hill tells AdFreak. "If you walk into one of those, you are triggered with a [push notification] message asking if you want to take the Audio Tour. You can listen in any order, or check out only the shoes you like."
Nike will no longer be endorsing Manny Pacquiao. The brand's decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in same-sex relationships are "worse than animals."
Your wish is James Harden's command. Or it was, at least, for one day. Last Thursday marked the culmination of Foot Locker's #PlayMyTweet campaign from BBDO New York. For two weeks prior, the brand had invited consumers to pose challenges to the Houston Rockets star, via Twitter. Foot Locker then printed a selection of the requests onto basketballs, and on October 8th, Harden shot the custom balls during a live event, promising to take on the dares if he missed. "Yodel? Eat a raw onion? Wax my leg? Braid my beard?," Harden suggested in the September 24 call to action. None of those punishments made the final cut. But Harden did find himself riding a tricycle wearing a clown nose while eating an ice cream cone (a feat all the harder, it seems, given his signature beard)—and more.
Kevin Durant may be a basketball star, but he knows how to cheer for the little people, too. In this new co-branded ad for Nike and Foot Locker, the Oklahoma City Thunder player gets so excited while sitting courtside at a street game that he throws his legs—and his namesake KD 8 Nikes—into the air.
Foot Locker is happy it can finally celebrate the upcoming Floyd Mayweather vs. Manny Pacquiao fight—for real.
If your brand hasn't made custom emojis yet, sorry—it's now mandatory. Or so it seems, given the rush of marketers doing so. And the latest brand to jump quite literally into the mix is Foot Locker, which is stocking its smartphone app with a library of "Shoemojis," beginning with 80 individually drawn sneakers from iconic brands like Nike, Adidas, Asics, Under Armour and more.
The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn Station location in New York City.
Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before the team recruited him, and he's become a hero in the playoffs.
Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six of the site's 10 most viewed channels revolve around gaming content, and more than 20 of the top 100 YouTube channels with the most subscribers are video game themed.
John Wall's new Adidas shoe just dropped at Foot Locker. And according to this new ad, it might just be the beginning of something both great and terrible.