Media Storm Signs Eyeview as Exclusive Partner
Performance Marketing
Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings.
The Cooking Channel Finds Traction in the Marketplace
During this year’s advance buying season, clients and agencies are finally getting to sample the Cooking Channel’s ratings and buy guaranteed inventory after two-and-a-half years in the oven.
Standard Media Index Survey Dings ESPN, MTV, E! for Calendar Year to Date
Ratings, meet results: advertisers were bearish on ESPN during the first half of the year, but they were nuts for the A+E cable group.
Smithfield Foods Drops Paula Deen
Brand Marketing
Paula Deen has lost a major endorsement deal in the wake of allegations that she and people in her restaurants have engaged in racial and sexual harassment, The Wall Street [...]
Ratings Slump Dings Broadcast Sales
Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a [...]
Deen Done on Food Network
Like so many of her ingredients, Food Network host Paula Deen has been canned.