food marketing guidelines

Legislation Would Use Tax Code to Stop Junk Food Ads Targeting Kids

The debate in Washington over which foods should or should not be marketed to children is far from over. And with Congress getting serious about taking up tax reform, there is a new opportunity for lawmakers to use the tax code to regulate food advertising under the guise of raising more revenue for the government.

Senators Urge Nick to Stop Airing Junk Food Ads to Kids

Nickelodeon is in the cross-hairs of food and nutrition advocates again, who have convinced four Democratic Senators to fire off a letter to the Viacom-owned net urging it to stop airing junk fo

Ad Blasts Nickelodeon for Airing Junk Food Spots

For nutritionists, when it comes to advertising junk food to kids, Nickelodeon is public enemy No. 1. Or, as the Center for Science in the Public Interest put it in a full-page ad, "Wanted."

FTC Reports Food Marketing to Children Down 19.5%

Nutrition watchdogs should be pleased. Food companies are spending less money marketing to children and youth, a new Federal Trade Commission report found. Compared to 2006, food marketing targeting 2- to 17-year-olds dropped 19.5 percent to $1.79 billion in 2009.

Nick Targeted in Fight Over Food Marketing Guidelines

Now that President Obama has been re-elected, a fight in Washington is heating up again over the effect of food marketing guidelines on curbing childhood obesity. Targeting Nickelodeon, the Food Marketing Workgroup,

Public Health Groups Target Michael Jordan Gatorade Ad

A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too far, according to six public health groups.

Ad Industry Rebrands Self-Regulatory Unit

Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the new name (and website) is squarely aimed at the federal government. NARC is also not a very endearing acronym.

What Advertisers Can Expect From Washington in 2012

Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington.

Fed’s Food Guidelines Hit Brick Wall in Year-End Budget Bill

The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012.

Groups Call for FTC to Investigate Doritos’ Digital Marketing

Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming the campaigns hoodwink gullible teens into buying the unhealthy, salty snack.