The debate in Washington over which foods should or should not be marketed to children is far from over. And with Congress getting serious about taking up tax reform, there is a new opportunity for lawmakers to use the tax code to regulate food advertising under the guise of raising more revenue for the government.
food marketing guidelines
Nickelodeon is in the cross-hairs of food and nutrition advocates again, who have convinced four Democratic Senators to fire off a letter to the Viacom-owned net urging it to stop airing junk fo
For nutritionists, when it comes to advertising junk food to kids, Nickelodeon is public enemy No. 1. Or, as the Center for Science in the Public Interest put it in a full-page ad, "Wanted."
Nutrition watchdogs should be pleased. Food companies are spending less money marketing to children and youth, a new Federal Trade Commission report found. Compared to 2006, food marketing targeting 2- to 17-year-olds dropped 19.5 percent to $1.79 billion in 2009.
Now that President Obama has been re-elected, a fight in Washington is heating up again over the effect of food marketing guidelines on curbing childhood obesity. Targeting Nickelodeon, the Food Marketing Workgroup,
A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too far, according to six public health groups.
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the new name (and website) is squarely aimed at the federal government. NARC is also not a very endearing acronym.
Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington.
The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012.
Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming the campaigns hoodwink gullible teens into buying the unhealthy, salty snack.