Legislation Would Use Tax Code to Stop Junk Food Ads Targeting Kids
Brand Marketing
The debate in Washington over which foods should or should not be marketed to children is far from over. And with Congress getting serious about taking up tax reform, there [...]
Public Health Groups Target Michael Jordan Gatorade Ad
Brand Marketing
A Gatorade ad showing Michael Jordan sipping the sports drink as he fights the flu and a 103-degree fever during the 1997 NBA Finals is taking Gatorade's health claims too [...]
Ad Industry Rebrands Self-Regulatory Unit
Brand Marketing
Changing the name of an organization is often more internal politics than external policy. But in the case of the National Advertising Review Council—now known as the Advertising Self-Regulatory Council—the [...]
What Advertisers Can Expect From Washington in 2012
Brand Marketing
Online privacy and childhood obesity not only made headlines last year, they also became big issues for advertisers in Washington.
Fed’s Food Guidelines Hit Brick Wall in Year-End Budget Bill
Brand Marketing
The federal government's proposed food guidelines for marketing food to children hit a brick wall Thursday as Congress prepares to vote out its year-end budget package for 2012.
Groups Call for FTC to Investigate Doritos’ Digital Marketing
Brand Marketing
Doritos' digital marketing campaigns targeting teens may have won a lot of awards, but they've also attracted the attention of consumer and privacy groups, four of which are now claiming [...]