Ad of the Day: Land O’Lakes Makes Lovely Use of Amelia E. Barr’s Poem ‘The Farmer’
Brand Marketing
God bless the seeds his hands let fall ... for the farmer, he must feed us all.
Nick Offerman’s Hour-Long New Year’s Eve Countdown Ad for Lagavulin Couldn’t Be Mellower
Creativity
Last December, Nick Offerman teamed up with his favorite whiskey brand to create a yule-log video that was just 45 minutes of him sitting next to a crackling fire, sipping Lagavulin [...]
Godiva’s New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging
Creativity
Here's a neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a [...]
This Vodka Used Facebook Live to Wish Happy Holidays to Every Single Icelander by Name
Creativity
Talk about ambition: Reyka Vodka has decided to use Facebook Live to wish every single resident of Iceland Gleðilega hátíð, or "Happy holidays." Iceland isn't a big country, but it does [...]
Pitch Made Its Annual Holiday Cookies, Topped With the Key People and Moments of 2016
Creativity
O.J. rules the Emmys, Britain leaves the European Union, Beyoncé reinvents the music video, and Ken Bone captivates the country (as do Chewbacca Mom, Ryan Lochte, Melania Trump and Pokemon [...]
Minute Maid Opened a Store for the Holidays Where You Can’t Buy Anything at All
Creativity
Parents, man. Whatever they do, they traumatize you. That's just something we like to say in hard times. But parenting is obviously a job best characterized by improvisation, one constantly [...]