Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5 telecast on Fox, the company confirmed to Adweek on Friday. The pistachios ad will air in the first quarter, and the Fiji spot in the third quarter.
Food & Beverage
If you like beer and awkward, creepy-eyed humor, you'll probably enjoy this campaign from a U.K. craft brew club.
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios.
Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game.
Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.
The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review.
The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.
The task of poking fun at Donald Trump continues to fall to non-American brands. Following a Lebanese nut brand's blunt front-page newspaper ad on Inauguration Day, Unilever-owned Pot Noodle, based in Wales, has unleashed a comic commercial showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's.
Brands everywhere are cringing at the prospect of nasty—or even friendly—tweets coming their way from Donald Trump. But it's incoming press secretary Sean Spicer who's been waging a weird war on an ice cream brand for almost seven years.