Food & Beverage

Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads

Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5 telecast on Fox, the company confirmed to Adweek on Friday. The pistachios ad will air in the first quarter, and the Fiji spot in the third quarter.

Ad of the Day: Let This Weird Guy Be Your Tasting Buddy During a 40-Minute Beer Ad

If you like beer and awkward, creepy-eyed humor, you'll probably enjoy this campaign from a U.K. craft brew club.

Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play

From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry.  So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios. 

Heinz Is Skipping the Super Bowl, but Has This Idea for the Monday After

Sorry, "Weiner Stampede" fans. Heinz Ketchup, makers of last year's much-loved, dachshund-filled Super Bowl commercial, is sitting out this year's game.

Snickers to Air the First Live Super Bowl Ad, Following a 36-Hour Livestream From the Set

Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game.

Anomaly Los Angeles Wins Diet Coke Creative Review

The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review.

Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call You an Uber

The bag, created by Goodby Silverstein & Partners, comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath.

Ad of the Day: Campari’s Lavish Film Noir Takes a Dark Turn on the Road to La La Land

Clive Owen has cemented his status as today's go-to star for extended brand films.

Unilever’s Pot Noodle Bashes Trump With Ad Suggesting Literally Anyone Can Be President

The task of poking fun at Donald Trump continues to fall to non-American brands. Following a Lebanese nut brand's blunt front-page newspaper ad on Inauguration Day, Unilever-owned Pot Noodle, based in Wales, has unleashed a comic commercial showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's.

Dippin’ Dots Ice Cream Responds to Years of Twitter Insults From Sean Spicer

Brands everywhere are cringing at the prospect of nasty—or even friendly—tweets coming their way from Donald Trump. But it's incoming press secretary Sean Spicer who's been waging a weird war on an ice cream brand for almost seven years.