E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale and marketing of e-cigarettes to minors.
Food and Drug Administration
A group of 11 Democratic lawmakers in Congress are hoping their new report on e-cigarette marketing will motivate the Food and Drug Administration to move quickly to regulate e-cigarettes the same way it regulates all tobacco.
Worried that e-cigarettes are taking the same marketing path as conventional cigarettes, a group of Democratic senators introduced legislation today that would prohibit the marketing of them to children and teens.
The Food and Drug Administration is hoping a little fear can go a long way in warning teens of the cost of smoking. In the agency's first national public education campaign ads dramatize the health consequences of smoking mixed with a little bit of vanity to convince teens not to smoke.