Chobani Will Make Its Super Bowl Ad Debut in 2014
Brand Marketing
Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014.
San Pellegrino App Lets You Control a Real-Time Robot on the Streets of Sicily
Creativity
So, San Pellegrino will let folks remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where's the [...]
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Grey Poupon’s ‘Pardon Me’ Ad Is Reborn as Explosive Car Chase
Creativity
With a sold-out inventory of spots costing $1.7 million per 30 seconds, this Sunday's Academy Awards presentation on ABC is looking to be quite an epic advertising event. But one [...]