How far are people willing to go, physically and emotionally, to get a free sample? Australian agency Clemenger BBDO continues its quest to find out by making consumers work hard (and sometimes look a bit foolish) for free Fantastic Delites rice snacks.
Food and drink
In case Kraft's Zesty Guy left you with any doubt that the world's most boring food items can be eroticized, I present you this ad about having sex on a kitchen counter with an English muffin.
This week, a pop-up restaurant in London made paying a snap, literally, by allowing customers to settle their bills with Instagram shots of their meals.
John Oliver clearly wasn't out to make marketing friends when his show Last Week Tonight debuted on HBO last month.
Here we are in prom season again, and there's a delicious scent in the air. But this time it's not fragrant flowers. It's fried chicken.
If you want a drink that tastes like an entire kitchen, Japanese beverage marketer Kirin might suggest its Salt and Fruit soda. A new spot from the brand features a tiny, adorable kitchen (a 1/48 scale model, to be precise) inside a plastic bottle.
Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as one big cocaine reference. Created to mimic the look and feel of current posters with the new tagline "You're On," these parodies mock the campaign's brief aspirational vignettes, which include lines like: "You moved to New York with the clothes on your back, the cash in your pocket and your eyes on the prize. You're On. (Diet Coke)" In Animal New York's version, we get coked-out internal monologues, like: "You haven't been able to sleep, eat or orgasm in three days, but good luck on that client meeting." You can check out the rest of the parody ads below. With so many snorting at the soda's new campaign, I wonder how much longer the brand will decide to ride this long strange trip before it fizzles out.
Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing down on its support by editing the scene out of an Irish version of the ad.
Terrell Owens may carry a lifelong albatross from his two ill-fated seasons with the Philadelphia Eagles, but at least he can laugh about it.
When guys get together and have a few drinks, things tend to get a little stupid. That's a fact most alcohol marketers would prefer not to highlight, lest advocating stupid fun might come off sounding like promoting activities that are dangerously stupid.