Fold7

Ad of the Day: Carlsberg Created a Chocolate Bar. It’s a Bar. Made Entirely of Chocolate

In a departure from its usual fermented fare, Carlsberg has offered a new experience: A chocolate bar—that is, a drinking establishment made entirely out of chocolate.

Carlsberg Makes Londoners Happy With a Billboard That Gives Out Free Beer

If you thought Coke Zero's drinkable billboard was impressive, Carlsberg would like to serve you some outdoor advertising with a bit more kick.

McCann Lands Spot on Carlsberg Roster

McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S.

Somersby Cider Builds Its Own Genius Bar Inside a Fake Apple Store

Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Some of the computer jargon here works surprisingly well for drinking, but there's no forgiving the apple puns.