Flurry

Here’s a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history.

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash.

Yahoo’s Marissa Mayer Is Looking for the Ultimate DJ, and Advertisers

Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game.

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below.

Yahoo’s New Ad Pitch Entails More Mobile Video

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys.

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.

Yahoo Buying Mobile App Company Flurry [Updated]

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an area in which it has noticeably lagged.

Cross-Device Tracking Could Be Next Privacy Target in DC

The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers.