Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history.
Yahoo's Marissa Mayer says she's a fan of electronic dance music. She once spent a summer in Zurich where dance DJs rule and the world-famous Street Parade techno festival takes place. So, when Simon Cowell came to her at last year's Cannes Lions festival with an idea for the Ultimate DJ competition, Mayer was game.
Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below.
Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys.
What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.
Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an area in which it has noticeably lagged.