Florida Gators

Why Allstate Is Going to Drop an Actual Car Through a Shredder

Allstate's month-long #MayhemTweetOff comes to a crushing conclusion ahead of Saturday's SEC championship game.

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable.

TBS Primes the Pump for Its First Final Four

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.

The Winner of March Madness? Nike in a Rout

While it’s anyone’s guess as to which team will cut down the nets in AT&T Stadium on April 7, the consensus favorite on the apparel front is Nike.

ESPN, SEC to Form New Sports Net

ESPN and the Southeastern Conference on Tuesday will formally announce the launch of a new sports network devoted to the 14 member schools. In a press conference scheduled to take place tomorrow at noon at the Hyatt Atlanta Regency, ESPN and the athletic conference will unveil the as-yet unnamed network, which is set to launch in April 2014.