How Interest Groups Will Improve the Quality of Mobile Content and Ads
Performance Marketing
Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere
Performance Marketing
Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been [...]
Big Brands Jump on Flipboard’s New Video Ads
Performance Marketing
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today.
TaylorMade’s Live Product Video Seems Teed Up for Social
Performance Marketing
TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity.
Flipboard Buys Mobile Newsreading App Zite From CNN
Performance Marketing
Flipboard announced today it is buying Zite, one of its smaller rivals in an increasingly crowded space of mobile newsreading apps. In addition to the acquisition, the deal includes a [...]
Flipboard Moves Into Commerce With New Shopping Channel
Performance Marketing
After establishing itself as an editorial content discovery engine, Flipboard is hoping to do the same for commerce with a new shopping channel that will let people discover, view and [...]