Selling Exercise Equipment: Always a Heavy Lift
Brand Marketing
In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine [...]
How Much Are New Year’s Resolutions Worth?
Brand Marketing
As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study [...]
Putting Brands in Their Place
Brand Marketing
Advertisers can’t say they weren’t warned. Three years ago, right after joining the Federal Trade Commission as director of the Bureau of Consumer Protection, David Vladeck stood before the ad [...]
‘Self’ Magazine to Launch Fitness Product Line
Performance Marketing
FremantleMedia Enterprises, the licensing and marketing arm of the company behind shows like American Idol and The X Factor, has brokered a licensing agreement between Condé Nast and fitness equipment [...]
Leadership Shake-Up Coming to Fitness Magazines
Performance Marketing
These are heady times for the fitness magazine category, with two of the biggest titles in between publishers.
Gold’s Gym can’t look at your nasty cankles
Creativity
Gold's Gym and McKinney are making war on "cankles," a slang term for how an overweight person's calves don't narrow at the ankle. Gold's is ramping up efforts to warn [...]