Fitness

This Shopping Cart Helps People Make Healthier Choices When Buying Groceries

One of the first steps toward a healthier lifestyle, outside of exercise, is making healthy choices at the grocery store. Wunderman MENA created a shopping cart that helps shoppers not only think about what they are putting in their cart, but how many calories they burn while doing it. Lipton Green Tea calls it "a gym on wheels in a supermarket."

How Fitness, Health and Beauty Trends Shaped Westin’s New Visual Identity

As a brand, Westin has a history of focusing on wellness, dating back to the launch of its "heavenly bed" in 1999. It's continuing that tradition this week by launching a new visual identity centered on well-being.

Kate Hudson’s Fabletics Made Headlines For Its Ad Campaign With a Bleeped Word

Fabletics, a fashionable activewear brand co-founded by actress Kate Hudson, recently made headlines for bleeping a word in its ad campaign.

How SoulCycle’s Co-Founders Turned a Grueling Workout Into a Spiritual Empire

Elizabeth Cutler and Julie Rice have much in common. Both are New Yorkers and young, driven professionals for whom career and exercise are important. Ten years ago, over lunch, they discovered another thing they had in common: They both disliked all the gyms in New York.

SoulCycle’s Offices Match the Soulful Vibes of Its Studios

There are no black Nikes issued at the door, no Kool-Aid-filled water bottles. But SoulCycle does boast a particularly cult-like following, and one that cannot be ignored. With rabid fans […]

Infographic: Wearable Tech at the Intersection of Function and Fashion

From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and tech geeks, wearable tech has become ubiquitous, as has the underlying concept of using passively tracked information for personal benefit.

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

Gone are the days when sports retailers specialized in one thing.

Self Launches New Millennial-Targeted Fitness Event

It's been nearly a year since Self underwent a major management shake-up, with Joyce Chang joining the fitness title as editor in chief and

Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan

Unapologetic Fitness Mom Turns Her Polarizing Facebook Photos Into a Movement

When Maria Kang posted a picture of herself looking fit and trim while surrounded by her three young sons last year, she became a lightning rod for debate over realistic body images and "fat shaming."