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This Shopping Cart Helps People Make Healthier Choices When Buying Groceries

Brand Marketing

One of the first steps toward a healthier lifestyle, outside of exercise, is making healthy choices at the grocery store. Wunderman MENA created a shopping cart that helps shoppers not [...]


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Infographic: Wearable Tech at the Intersection of Function and Fashion

Performance Marketing

From fitness trackers to smart watches, the trend in gear is tracking and customization. Once a status symbol for fitness-focused folks and tech geeks, wearable tech has become ubiquitous, as [...]

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The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

Performance Marketing

Gone are the days when sports retailers specialized in one thing.

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Self Launches New Millennial-Targeted Fitness Event

Performance Marketing

It's been nearly a year since Self underwent a major management shake-up, with Joyce Chang joining the fitness title as editor in chief and

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Q&A: Under New EIC Joyce Chang, Self Magazine Mixes Fitness With Fashion

Performance Marketing

Specs Who Joyce Chang New gig Editor in chief, Self Old gig Executive editor, Cosmopolitan

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Unapologetic Fitness Mom Turns Her Polarizing Facebook Photos Into a Movement

Creativity

When Maria Kang posted a picture of herself looking fit and trim while surrounded by her three young sons last year, she became a lightning rod for debate over realistic [...]