Firstborn

How Patron’s CMO Found Success In Selling Its Substance Over Its Style

Two years ago, when Lee Applbaum joined Patrón Spirits as CMO, the casual observer might have thought he had a breezy job ahead.

What Digital Creatives Keep on Their Desks: Poop Emojis, Alien Sculptures and Axes

If there's one thing agencies are known for, it's a quirky work environment that's a far cry from typical corporate offices—including some seriously creative decor.  Adweek snooped around a handful of digital agencies to find the most interesting, entertaining and unusual things on marketers' desks that keep their creative juices flowing.

As the Tech Industry Grows and Diversifies, Digital Agency Dress Codes Now Range ‘From Hobo to GQ’

When Andrea Bredau, managing director of talent at Huge, brings in job candidates, she tells them not to wear suits. Take note, newly minted college grads winding down your summer vacations and looking to get a job in digital: You may need some cool, casual gear just to get in the door.

Digital Agencies Are Still Amped for Apple Watch Despite Recent Scrutiny

During Tuesday's quarterly earnings report, Apple did not reveal how many smartwatches it has sold since the gadget's wide release in nine countries on April 24. The dearth of particulars has led to a lot of back-of-the-napkin math and speculation, with analysts estimating anywhere between 2 million and 4 million units have shipped.

Virtual Reality Is Grabbing Brands’ Attention but Not Their Ad Dollars

More than a year after Facebook's $2 billion acquisition of Oculus Rift and virtual reality's promise to transform digital storytelling, major market

Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor of one as a new marketing platform.

It’s a Family Affair at This Website Maker in Williamsburg

Specs Who Jason Jeffries, CEO, and Sarah McLoughlin, creative director What Full-service interactive agency Where Brooklyn, N.Y.

When It Comes to Naming Your Startup, Simple Is Better

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies.

As Meerkat’s User Growth Explodes, Here Are 4 Tools Marketers Want ASAP

Meerkat, the South by Southwest darling, surpassed the 300,000 user mark around four days ago and stated

Wren’s ‘First Kiss’ Is Among the Honorees at Clio Image Awards

The "First Kiss" short film for Wren was among the grand winners at a new Clio award show this week.