Big Markets Drive Profit Growth at IPG
Brand Marketing
Net income at Interpublic Group grew significantly in both the second quarter and first half of the year, amid modest revenue growth.
LinkedIn Touts Mobile Momentum
Performance Marketing
LinkedIn’s mobile surge is coming. The company said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets. [...]
On Q1 Earnings Call, Omnicom’s Wren Addresses Merger Concerns
Brand Marketing
While Omnicom reported first-quarter worldwide revenue rose 3 percent, the real news in the company’s call with investors was its cautious outlook about the merger prospects with Publicis Groupe.
IPG Grows Revenue but Loses Money in Q1
Brand Marketing
Interpublic Group today reported a net loss of nearly $21 million in the first quarter of the year, despite solid revenue growth of 6 percent.
Publicis Groupe Posts 3% Organic Growth in Q1
Brand Marketing
Revenue at Publicis Groupe, driven largely by digital operations, rose more than 3 percent organically in the first quarter, a “marked improvement” from the fourth quarter when it was flat, [...]
Google’s Mobile ‘Problem’ Squeezes Pricing in First Quarter
Performance Marketing
Google topped $15 billion in first quarter revenue but still reported lower costs per click while the industry shifts to less expensive mobile ads.