Ad of the Day: Barclays
Brand Marketing
Considering the scorn with which the banking industry is generally viewed, it makes sense that many banks often use their ads to project a kinder, more human side to the [...]
How Much Are New Year’s Resolutions Worth?
Brand Marketing
As you read this, millions of American consumers are trying to make good on that annual exercise in grand aspirations known as the New Year’s resolution. According to a study [...]
Merrill Edge Ages You Digitally to Scare You Into Retirement Planning
Creativity
I knew dealing with brokers could take years off your life, but this is ridiculous. Merrill Edge, the online brokerage platform by Bank of America, puts a new wrinkle in [...]
The Spot: Toy Overload
Brand Marketing
IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it. [...]
The Spot: Can’t Buy Me Love
Brand Marketing
IDEA Rubber fish tossed on a chef's prep station. A skydiver caught by stagehands. A 2-D dog floating through painted pastoral scenes. Full of wires and props, scenery and costume [...]
Ad of the Day: Ally Bank
Brand Marketing
This week's honors for least likely endorser in a commercial go to Thomas Sargent, winner of the 2011 Nobel Prize in Economics, who, for whatever reason, agreed to shoot one [...]
Ad of the Day: Credit Suisse
Brand Marketing
In the classic tradition of the financial world bankrolling the artistic one, Credit Suisse is sponsoring an exhibition titled Metamorphosis: Titian 2012 at London's National Gallery this summer—and called on [...]
Politico Is Making Money With Subscriptions
Performance Marketing
In an era where it has been difficult to get anyone to pay for quality reporting, Politico is finding ways to make some cash.
Ad of the Day: John Hancock
Brand Marketing
Serious ads aren't always the quickest and easiest road to take, but they can be very effective. Financial-services company John Hancock has a novel take on the bear-market blues with [...]