Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]
3 Teams Reach the Final Round of the Big Sears Holdings Review
Brand Marketing
Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further [...]
CarMax Awards Its Media Business
Brand Marketing
CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed. The selection came after a review in which OMD and Vizeum were the other [...]
Accounts in Review: Safelite AutoGlass Unbundles Its Media Business
Brand Marketing
Even while sister brands Sears and Kmart look to bundle their business, another retailer has gone in a different direction. Safelite AutoGlass, a unit of Belron that operates in all [...]
Accounts in Review: Here’s Why Dentsu Left the Sears Holdings Battle
Brand Marketing
Despite being an incumbent with a shot at a larger share of Sears Holdings' business, Dentsu has exited the company's review of all marketing services for Sears and Kmart. The [...]
Accounts in Review: Royal Caribbean Gets Wanderlust After 7 Years With JWT
Brand Marketing
Call it the seven-year itch. Royal Caribbean, which spends more than $80 million in media annually, is looking at outside creative agencies after more than seven years with JWT. The [...]