Dogs and Cats Living Together: Ratings Dip for NCAA Finals
In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the [...]
USA Today Takes Its Ad Meter Beyond the Super Bowl
Brand Marketing
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media.
Fast Break: TBS to Air Final Four in 2014
After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March [...]
March Madness Boosts CBS, Time Warner Stock
Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different [...]
March Madness All But Sold Out
Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your
CBS in the Red Zone With Super Bowl Ad Sales
Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for [...]