final four

Dogs and Cats Living Together: Ratings Dip for NCAA Finals

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the modern era. It’s only a shame that more people weren’t watching.

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable.

TBS Primes the Pump for Its First Final Four

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.

Q2 TV Sales Up 6 Percent to $18.4 Billion

Favorable year-ago comps and a whole bunch of additional NBA playoff games helped lift second-quarter TV ad sales revenue by 6 percent to $18.4 billion. According to a new report from Kantar Media, TV spend accounted for a little more than half (51 percent) of the $35.8 billion that was invested in all U.S. media during the period spanning April 1-June 30.

Ratings Slump Dings Broadcast Sales

Diluted prime-time deliveries and a calendar quirk that moved NCAA Final Four dollars into April contributed to a $317 million decline in first-quarter broadcast TV ad expenditures. According to a new report from Kantar Media, clients in Q1 invested $5.77 billion in network TV time, down 5 percent from $6.09 billion in the year-ago period.

USA Today Takes Its Ad Meter Beyond the Super Bowl

Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media.

Fast Break: TBS to Air Final Four in 2014

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March 2014, TBS will begin carrying the two national semi-final games, better known as the Final Four.

March Madness Boosts CBS, Time Warner Stock

Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different schools. But CBS Corp. and Time Warner Inc.

March Madness All But Sold Out

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your

CBS in the Red Zone With Super Bowl Ad Sales

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for Super Bowl XLVII.