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What other movies do they know by heart?

Creativity

Good thing the two nerds in this Diet Coke ad spent countless lonely nights memorizing Casablanca, because it finally paid off. (They must have both gone to one of the [...]


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‘Zack and Miri’ can’t get ahead with MPAA

Creativity

The MPAA giveth, and the MPAA taketh away. Recently, director Kevin Smith successfully appealed the NC-17 rating for his new comedy, Zack and Miri Make a Porno. But a short [...]

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‘Wanted’ ads are too trigger-happy for U.K.

Creativity

Americans didn’t bat an eye at the posters for the movie Wanted, starring Angelina Jolie and James McAvoy. In England, though, they’ve been banned for glamorizing gun violence. A total [...]

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Movie trailers lose their most famous voice

Creativity

In a world where movie trailers brazenly promise thrills and chills that the films themselves rarely provide, gravel-voiced Don LaFontaine turned the coming-attractions voiceover into an pop-culture art form. In [...]

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A twisty and tasty movie-marketing pretzel

Creativity

I’ve mentioned before how meta is the new thing in film and TV advertising. But no movie or show has gone quite as far as Tropic Thunder, which was swallowed [...]

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‘Watchmen,’ ‘Potter’ geeks start to squirm

Creativity

Twentieth Century Fox is suing Warner Bros., claiming it owns the rights to Watchmen (rights which it apparently bought in the 1980s and failed to use) and seeking an injunction [...]