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HULU.COM: An Intriguing Advertising Opportunity

Performance Marketing

Hulu is a fascinating Web site. Not only can its content be riveting to the viewer, but also represents a highly efficient medium for advertisers, enabling them to close the [...]


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Wounded ‘Wolverine’ sets premiere contest

Creativity

Hugh Jackman said on Tuesday that X-Men Origins: Wolverine has officially given itself over to mob rule and will premiere in whatever U.S. town that we, the unwashed masses, vote [...]

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Boil down Hollywood plots to the essentials

Creativity

Sometimes, if you take a step back and look at a movie's plot in the cold light of day, it just doesn't quite tell the story it was intended to [...]

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Windshield shades bring you to the drive-in

Creativity

Pittsburgh agency Brunner reinvents "screensavers" with this effort for the Twin Hi-Way Drive-In in Robinson Township, Pa., which uses car-windshield sunscreens as an ad medium. Putting ads on sunscreens isn't [...]

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‘Star Trek’ promotional machine hits Warp 9

Creativity

The release of J.J. Abrams' Star Trek reboot is still a month away, but the promotional engines are already on overdrive. The fifth Trek trailer (above) has been released. Facebook [...]

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New ‘Crank’ trailer tries to kill your browser

Creativity

This trailer on Break.com for Crank: High Voltage, starring the stubbly and bellicose Jason Statham, looks great—and really, really messes with your browser window. Every gunshot, explosion and jolt of [...]