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First Mover: Paul Mazursky

Brand Marketing

Why did you decide to do this?


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AdFreak’s bloody collection of ‘Saw’ posters

Creativity

In 2003, a group of Australian filmmakers created a 10-minute horror short that, within a year, would be fleshed out into one of the genre's most influential movies in a [...]

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Nothing sells bikinis like ‘Star Wars’ reading

Creativity

This video offers a double fantasy for the Star Wars fanboy: women in skimpy bikinis reading the script, and Han shoots Greedo first. The video is part of a series [...]

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All-star spoof shows tender side of G.I. Joe

Creativity

This might be the first Web video that stars bigger-name actors than the big-screen blockbuster it's spoofing. "The Ballad of G.I. Joe," a Funny or Die exclusive, shows us the [...]

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Robots spotted promoting movie worldwide

Creativity

Transformers: Revenge of the Fallen has unleashed a conspiracy campaign through a series of worldwide robot sightings. A bot jumps off a soccer stadium in Rome. A scooter transforms in [...]

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Has Hollywood now fully jumped the shark?

Creativity

Periodically, Hollywood will serve up an indescribably dumb movie. So, what do you do when you're forced to market a product that's beyond insipid? Well, you can go at it [...]