Accounts in Review: CarMax’s Selection Comes Down (Quickly) as NBA Finalists Await Decision
Brand Marketing
It's rare but it happens. Just a day after the last pitch in CarMax's creative review, the used car retailer quickly selected a new lead agency: McKinney. It was the [...]
Sprint Looks for New Creative Lead Agency
Brand Marketing
Sprint is looking for a new creative lead agency, sources said. The review is said to be focused on above-the line marketing, much of which is spent on TV.
Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model
Brand Marketing
New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role.
Sprint Offers Exclusive Online Content for Fox’s 24: Live Another Day
Brand Marketing
Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight's revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content.
Why Mark Figliulo Started His Own Shop
Brand Marketing
From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day [...]
Mark Figliulo’s 1st Big Client Is Sprint
Brand Marketing
Talk about opening with a bang. Mark Figliulo's first big account at his startup shop, Figliulo & Partners in New York, is Sprint, for which he'll create TV ads, according [...]