Budweiser’s Twitter Mentions Jumped 525% After FIFA’s Sepp Blatter Quit
Performance Marketing
Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after [...]
Hollister’s Instagram Strategy Gives Hope to Social Retail
Performance Marketing
While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer
Instagram Users Show Their Love of World Cup Soccer
Performance Marketing
The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.
Landon Donovan Is a Good Sport About His World Cup Snub in This Great New Ad
Creativity
Life is good for Landon Donovan, even though he isn't playing in the 2014 World Cup—at least according to this new ad for EA Sports.
3 Reasons McDonald’s World Cup Has Already Been Memorable
Brand Marketing
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.
Samsung Shows Off Soccer Skills in Top Viral Ad
Performance Marketing
The World Cup is less than a month away, and brands are trying to get people pumped for the event, despite the U.S.