Fox Netted 400% More in Ad Sales for Women’s World Cup Than in 2011
Fox Sports' ad-sales team won't be showered with confetti today like the U.S. women's soccer team, which is getting a ticker-tape parade in New York following its championship. But the [...]
Brazil’s Unrest May Affect Social Media Marketers for a Year
Performance Marketing
When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's [...]
Fox Sports Wins FIFA World Cup Rights Shootout
Fox Sports has won the English-language rights to the four FIFA World Cup tournaments scheduled from 2015 to 2022, out-bidding the incumbent (and major soccer booster) ESPN. FIFA had not [...]