FIFA World Cup

Fox Netted 400% More in Ad Sales for Women’s World Cup Than in 2011

Fox Sports' ad-sales team won't be showered with confetti today like the U.S. women's soccer team, which is getting a ticker-tape parade in New York following its championship. But the company is popping the bubbly all the same, thanks to its own World Cup coup.  

Activists Pressure FIFA Sponsors Over ‘Horrific’ Working Conditions in Qatar

Brand reputation matters.

3 Reasons McDonald’s World Cup Has Already Been Memorable

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.

FIFA World Cup Unveils Second-Screen Digital Push

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the sports organization.

Telemundo Boosts World Cup Rights, New President in Upfront Presentation

NBCUniversal's Telemundo is taking a victory lap for its World Cup acquisition back in 2011 during the upfront this season. Sitting in the driver's seat during that lap is newly announced network president Luis Silberwasser.

Brazil’s Unrest May Affect Social Media Marketers for a Year

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's rarely been seen in recent We

Fox Sports Wins FIFA World Cup Rights Shootout

Fox Sports has won the English-language rights to the four FIFA World Cup tournaments scheduled from 2015 to 2022, out-bidding the incumbent (and major soccer booster) ESPN.FIFA had not made an official announcement as of Friday morning, but ESPN confirmed that it was not able to renew its pact with the governing body of international soccer.