Fox Sports' ad-sales team won't be showered with confetti today like the U.S. women's soccer team, which is getting a ticker-tape parade in New York following its championship. But the company is popping the bubbly all the same, thanks to its own World Cup coup.
FIFA World Cup
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.
Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the sports organization.
NBCUniversal's Telemundo is taking a victory lap for its World Cup acquisition back in 2011 during the upfront this season. Sitting in the driver's seat during that lap is newly announced network president Luis Silberwasser.
When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's rarely been seen in recent We
Fox Sports has won the English-language rights to the four FIFA World Cup tournaments scheduled from 2015 to 2022, out-bidding the incumbent (and major soccer booster) ESPN. FIFA had not made an official announcement as of Friday morning, but ESPN confirmed that it was not able to renew its pact with the governing body of international soccer.