While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge event to hone their Instagram video skills.
FIFA World Cup 2014
The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.
Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels.
McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.
Are you ready for some futbol?Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot about performing under pressure, but age-old competitors Coke and Pepsi were hot on its heels with two very different spots about the same sport.