FIFA World Cup 2014

World Cup Helps FC Barcelona Win Big on Instagram

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge event to hone their Instagram video skills.

Instagram Users Show Their Love of World Cup Soccer

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.

Instagram Data Shows NASA’s Fútbol Fun Hit the Back of the Net

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels.

3 Reasons McDonald’s World Cup Has Already Been Memorable

McDonald's is already an intriguing brand story when it comes to the FIFA World Cup, a three-week event that started yesterday. Below are three reasons why.

Adweek’s Top 5 Commercials of the Week

Are you ready for some futbol?Three of this week's best ads center on the FIFA World Cup tournament in June. Nike was out of the gate first with a spot about performing under pressure, but age-old competitors Coke and Pepsi were hot on its heels with two very different spots about the same sport.

J&J Taps JWT for World Cup Project

JWT has won a plum project from global giant Johnson & Johnson after a roster shop shootout.The WPP Group shop will create ads around J&J’s global sponsorship of the FIFA World Cup 2014 in Brazil. The project will last three years, with annual revenue estimated at more than $10 million.