FiberOne

Fiber One Helps Bring ‘Total Eclipse’ Back With a Vengeance

Who can argue that bombastic 1980s power ballad "Total Eclipse of the Heart" isn't the single greatest piece of music in human history? That's right: no one. Its appearance in a MasterCard spot a while back, with brand-centric lyrics performed by its original singer, Bonnie Tyler, was priceless. And these days, "Total Eclipse" has resurfaced with a vengeance. Diva impressionist Christina Bianco's performance of the song in the style of Adele, Cher, Streisand and others is approaching 2 million YouTube views since being posted earlier this week. Now, Fiber One gets in on the act with a pair of amusing 30-second spots from Saatchi & Saatchi. As with MasterCard, the words have been altered to fit the brand profile. The "Turn around, bright eyes" chorus morphs into "Turn around, Barry" in one spot and "Turn around, Barbara" in the other as we watch various Barrys and Barbaras, deprived of the tasty-yet-unhealthy snacks they crave, discover the joys of Fiber One.  "Finally I have a manly chocolatey snack and fiber so my wife won't give me any more flak," wails Barry. Amen, brother, amen. "Forever I've been praying for a snack in my life, and now I have a brownie ending all of my strife," wails Barbara. True that, sister, true that. While exaggerated, the humor is never so outrageous that it seems cartoonish or stupid, which could have thrown the spots out of whack. So I applaud Fiber One for finding the perfect balance and keeping things more or less ... regular.

FiberOne Gets High With Cheech and Chong

FiberOne may have created the best fictional movie trailer yet. But I kindly ask you to ignore that first sentence and look at this delightful new movie trailer for Cheech and Chong's Magic Brownie Adventure. It has everything you could possibly want from a Cheech and Chong reboot: pot jokes, robots, hippies, police being idiots, and an original song by Chong. And the best part, it even explains why you would use two gloriously washed-up stars to promote FiberOne. The brownies are actually full of fiber, because now that you're getting older, you need a new kind of magic for your brownie. The campaign—by Publicis Modem in New York—even does a great job of delivering on the brand promise by hiding the fiber in trailer just like they do in those brownies. After the jump, check out four other clips: Magic Hippie, Magic Robot, Magic Guiro, and Magic Family. And inhale some more awesomeness over at MagicBrownieAdventure.com.