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Diddy, Snoop Dogg Pop Up in Even More Ads You Never Thought They’d Do

Creativity

It's flashback week for fans of 1990s hip-hop, with Sean "Puff Daddy" Combs and Snoop Dogg making advertising cameos that would have seemed inconceivable 15 years ago.


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How Olivier François Is Fixing Fiat for Its Return to America

Brand Marketing

In 2011, as Fiat struggled to reestablish itself in America after a near three-decade absence from the market, the Italian auto brand didn’t have to call some guy named “Tony” [...]

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This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Brand Marketing

Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency

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All Cars Are Women and All Women Are Cars [Video]

Brand Marketing

In her second Mad Woman video column for Adweek, comedian Lauren Reeves takes a close look at the most powerful engine driving car advertising.  

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All Cars Are Women and All Women Are Cars

Brand Marketing

Our new video columnist Lauren Reeves gets under the hood of car advertising. And finds a woman's body

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Condé Nast Teams With Fiat on GQ-Branded Car

Performance Marketing

Condé Nast titles already boast a bevy of brand extensions—from Teen Vogue bedding to New Yorker beach towels to a Vogue