Fiat

How the Unlikely Alliance of Ovation’s ‘Versailles’ and Fiat Benefits Both Brands

There's a sexy, lavish new series coming to cable TV, set in the 17th century, that brings a distinctly modern style to the story of King Louis XIV and his royal court outside Paris.

NBCU’s New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms

Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be generating even more business in that space.

Zoolander No. 2’s Ads Brilliantly Mix With the Fashion World, Even While Critiquing It

The sequel to Zoolander is probably going to be terrible, but—let us finish—the marketing for it is actually pretty cool and inventive. 

Here Are 9 Intriguing Stats That Show the Digital Impact of Pope Francis’ U.S. Visit

There have been nearly 1.8 million tweets about Pope Francis in the last day, according to digital advertising player and data specialist Amobee Brand Intelligence.

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience.

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular […]

Brands Tap Into the Growing Fervor Around the U.S. Women’s World Cup Run

The U.S. women's soccer team thrilled its fans last night by defeating Germany 2-0 to advance to the Women's World Cup final.

MTV Star ‘Big Black’ Boykin Pitches ‘Big’ New Car in Goofy Videos for Fiat

Chris "Big Black" Boykin holds Guinness World Records for eating five powdered donuts in three minutes and eating three bananas in one minute. Now comes his latest accomplishment—making the Fiat 500 look like a roomy car.

This Clever Billboard From Fiat Actually Helps Drivers Parallel Park

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone?

Chrysler Is Putting Its Digital Agency Under Review

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process.For now it remains unclear if the automaker is using a consultant, which agencies could be considered for new partners or how long the search will take.