Fiat Chrysler Automobiles

Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic

Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with them: Answer their automotive-minded Google search questions as if they were happening on

Chrysler Selects DDB Chicago as Creative Agency of Record on Its Jeep and Alfa Romeo Brands

FIAT Chrysler Automobiles confirmed today that it has chosen DDB Chicago as creative agency of record for its Jeep and Alfa Romeo brands, effective immediately. There was no formal review.

How Jeep Found the Perfect Song to Launch Its Renegade Campaign

Fiat Chrysler likes to use attention-grabbing music to woo consumers, most notably in its Super Bowl spots. Now the company is taking that tactic one step further with the launch of a music-driven marketing campaign for the new Jeep Renegade.

Fiat Chrysler Will Have 3 Ads in the Super Bowl

Fiat Chrysler, one of the Super Bowl's perennially attention-grabbing advertisers, is returning to this year's Big Game with multiple spots featuring its family of auto brands. 

Here Are Forbes’ 50 Most Influential CMOs of 2014

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers.

At Last, Chrysler Confirms Super Bowl Appearance

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the ads would run during the first quarter, at halftime and during the third quarter.