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5 Entertaining Uses of MLB’s New Statcast Tracking Technology

Performance Marketing

By Erik Wander

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willie Mays for fourth place [...]

Creativity

Now Your Whole House Can Be a Shrine to Fenway’s Green Monster, Thanks to Benjamin Moore

By David Kiefaber

Convergent TV

Mo Shines, but All-Star Ratings Continue to Falter

By Anthony Crupi