Here Are the Winners of the Second Annual #Femvertising Awards
Brand Marketing
SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes.
How a Room Full of Teen Girls Reacted to This Year’s Super Bowl Ads
Brand Marketing
There are plenty of opinions circulating today on who had the best and worst Super Bowl ads, but one group you likely haven't heard from is the teen girl demographic.
Hugely Popular ‘Like a Girl’ Campaign From Always Will Return as a Super Bowl Ad
Brand Marketing
With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014.
Today’s #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry
Brand Marketing
Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women.
These Stats Prove Femvertising Works
Performance Marketing
What makes a woman more likely to chose one brand over another?