Femvertising

Here Are the Winners of the Second Annual #Femvertising Awards

SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes. 

Here Are the Nominees for the Second Annual #Femvertising Awards

SheKnows Media has released its list of nominees for the second annual #Femvertising Awards, honoring brands that have worked to challenge gender stereotypes.

Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign

It should be obvious that your gender doesn't hinder your ability to code, yet women continue to face an uphill climb into tech careers thanks largely to unspoken stigmas against female coders. 

In 24 Hours, Pirelli’s Calendar Showed How Quickly a Brand Can Modernize Its Image

It's not often that a tire company burns a path across the Internet the way Pirelli did when it took the wraps off its 2016 calendar this week.

Which Ads Best Inspire and Empower Women? Vote in the First #Femvertising Awards

Female-focused campaigns have been some of the most popular and polarizing ads in recent years, and now they're getting their own awards.

How a Room Full of Teen Girls Reacted to This Year’s Super Bowl Ads

There are plenty of opinions circulating today on who had the best and worst Super Bowl ads, but one group you likely haven't heard from is the teen girl demographic. 

Hugely Popular ‘Like a Girl’ Campaign From Always Will Return as a Super Bowl Ad

With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014.

Today’s #AdweekChat Topic: How Ads That Empower Women Are Changing the Industry

Advertising has long been accused of perpetuating stereotypes, but now the trend seems to be shifting as more brands see the social and financial benefits of celebrating strong women.

These Stats Prove Femvertising Works

What makes a woman more likely to chose one brand over another?