For the Rio Olympics, Adweek and Sprinklr have teamed up to keep track of how brands are performing across major social media channels.
For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos.
If you needed evidence women are still stymied by stereotypes in ads and shows, look no further than this eye-opening and eye-rolling video. "Casting Call, The Project" features 18 women reading real casting notices into the camera, with their reactions ranging from raised eyebrows and exasperated sighs to obscenities and abject disgust. "In our quest to find and create work, we became all too familiar with reading character breakdowns posted on casting call notices via the numerous casting websites (some legitimate and reputable, others, not so much)," wrote the three artists who created the project. "Throughout this journey, we would often share with each other particularly ridiculous, hysterical and appalling casting call notices." The three friends—Julie Asriyan, Laura Bray and Jenna Ciralli—decided to compile some of these many infuriating notices into a video that could be passed along by those who share their frustrations. The plan seems to be working, with the video having received more than 320,000 views in its first 24 hours on Facebook.
Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body,'" suggesting on first glance that these women have it, and you probably don't.
The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its panties.
Once when I was in high school more than half of my chemistry class failed a lab test. The next day our teacher apologized to us, saying that if so many of us misinterpreted the material, then clearly he didn’t explain it properly.
Sinead O'Connor is a woman who knows controversy, and in one of the best-written open letters in recent memory, she wants Miley Cyrus to know that twerking your way into the headlines isn't a form of protest; it's just a way to "let the music business make a prostitute of you." O'Connor's letter was a reaction to Cyrus citing 1990's "Nothing Compares 2 U" as an inspiration for her "Wrecking Ball" video, along with Cyrus saying her hairstyle was an homage to O'Connor. Instead of being flattered, O'Connor fired back with a blistering (but clearly well-intentioned) missive on how Cyrus is being fooled and exploited by the music industry: The music business doesn’t give a shit about you, or any of us. They will prostitute you for all you are worth, and cleverly make you think its what YOU wanted.. and when you end up in rehab as a result of being prostituted, ‘they’ will be sunning themselves on their yachts in Antigua, which they bought by selling your body and you will find yourself very alone. UPDATE: Cyrus has responded on Twitter, mocking O'Connor for not exactly being a role model herself and pointing out the fact she's hosting SNL this week: Sinead. I don't have time to write you an open letter cause Im hosting & performing on SNL this week. — Miley Ray Cyrus (@MileyCyrus) October 3, 2013 So if youd like to meet up and talk lemme know in your next letter. :) — Miley Ray Cyrus (@MileyCyrus) October 3, 2013 Also, Amanda Palmer has written a rebuttal to O'Connor, saying that Cyrus isn't a record label puppet. "She's writing the plot and signing the checks." If you haven't read O'Connor's letter in its entirety, be sure to check it out below:
Does feminism need rebranding? Elle U.K. thinks so, and invited three British ad agencies—Brave, Mother and Wieden + Kennedy—to work on it with three feminist groups. The results, published in November's issue, are posted below. Brave, working with teenage campaigner Jinan Younis, produced a flow chart called "Are You a Feminist?" Mother, working with the newly launched Feminist Times, created an ad focused on equal pay. And W+K, teamed up with online magazine Vagenda, produced an ad about stereotypes that women have to deal with. See the work below. Does any of it scratch the surface of the issue?
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who has yet to finish her junior year of high school. But if the media insist on labeling anyone “the future of fill-in-the-blank,” they could do a lot worse than Gevinson.