Felix & Lamberti

Prankvertising: Are Outrageous Marketing Stunts Worth the Risks?

You’re waiting for the elevator in an office building, minding your own business, perhaps lost in thought. The door slides open and, wham! You’re confronted by a scene of intense violence as two men grapple on the floor of the cramped car, fists flying. One combatant slips a cord around the other’s neck and pulls it tight, choking the life out of his adversary.

Ad of the Day: Nivea

It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of ambush marketing that's destined to go viral.If you want to be surprised, watch the clip below before reading further.