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Where 12 Huge Brands’ Display Ads Are Dominating the Site [Updated]

Performance Marketing

AdClarity scanned the entire Internet during the last six months to find out where General Motors, McDonald's, Amazon, Best Buy, Wells Fargo and seven other brands were getting the biggest [...]


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Is Your Customer Service Killing Customer Loyalty?

Performance Marketing

As marketers, we spend a lot of time, money, energy and brain power designing and building programs that will drive inquiries, close sales or increase brand engagement. And once a [...]

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Portrait: Gyro

Brand Marketing

Specs Who Christoph Becker, global chief executive officer, chief creative officer, Gyro What B-to-b integrated marketing agency Where Gyro offices, New York

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FedEx Saves Face for Golf-Loving Metalheads

Creativity

If Alice Cooper has taught us anything—which is highly debatable, I'll admit—it's that freaky, leather-clad rockers with reputations for raising hell really just want to play golf. So you have [...]

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The Spot: Fairy-Tale Express

Brand Marketing

GENESIS: BBDO's new brand campaign for FedEx explains some of what the company does beyond basic shipping. One recent spot looked at its medical solutions—for example, how it can transport [...]

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Ad of the Day: FedEx

Brand Marketing

Are you a goose in Canada who needs to send a hockey stick to a puppy in Florida? Worry not. FedEx has you covered.