Fedex

FedEx Leans on a Sophisticated Data Stream to Play Last-Minute Santa

Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry.

FedEx Is Making All of Its Logos Purple and Orange, Its Most Recognized Color Scheme

FedEx has a highly recognizable, iconic logo, but the color scheme across the company's many business divisions varied—until now. Today, FedEx announced that it's consolidating its look by turning all of its logos purple and orange.

This 20-Year-Old Agency Stays Relevant by Serving Brands That Want Data-Driven Results

Specs Who (L. to r.) Trae Clevenger, evp, chief strategy officer; Martin Reidy, president and CEO; and Judge Graham, evp, chief digital officer What Data-driven marketing agency

How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.

FedEx Can Help Your Micro-Business, No Matter How Patently Ridiculous It Is

No matter how absurd your small business has become, FedEx wants to help streamline it.BBDO New York is out with a handful of amusing new ads pitching the ways its shipping services can save you money, and maybe some embarrassment.

Rent the Runway CEO Tells SXSW: ‘We Need to Put UPS and FedEx Out of Business’

Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd of South by Southwest.

NFL Brand Partners Kick Off PR Initiatives

As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR strategies to score more sales.

Uber’s Delivery Play Shows Logistic Brands Are Under Attack

The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector.

Pulpo Media Debuts Data Platform for Hispanic Advertisers

Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics for marketers.

U.S. Post Office Ads Have Never Really Delivered the Goods

It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink in a row. Americans sent 44.3 billion fewer pieces of mail this year than in 2008, according to a recent study from IBIS World.