FedEx Leans on a Sophisticated Data Stream to Play Last-Minute Santa
Performance Marketing
Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry.
Rent the Runway CEO Tells SXSW: ‘We Need to Put UPS and FedEx Out of Business’
Performance Marketing
Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd [...]
NFL Brand Partners Kick Off PR Initiatives
Brand Marketing
As coaches and players ramp up to compete in the 2014 football season, brands are doing the same. Advertising partners of the National Football League are busy finalizing their PR [...]
Uber’s Delivery Play Shows Logistic Brands Are Under Attack
Performance Marketing
The logistics industry—long dominated by UPS, FedEx and USPS—is officially under attack from the technology sector.
Pulpo Media Debuts Data Platform for Hispanic Advertisers
Performance Marketing
Pulpo Media, an agency that services brands such as Kellogg's, Nike, General Mills, Disney, Best Buy and FedEx, has announced a data platform that is designed to better define Hispanics [...]
U.S. Post Office Ads Have Never Really Delivered the Goods
Brand Marketing
It’s easy to poke fun at the poor post office these days. The service started by Benjamin Franklin in 1775 lost $5 billion this year—the seventh year of red ink [...]