Federated Media

Demand Media Dumps Direct Sales Business

Demand Media's direct sales business has bought the farm.

Pinterest Plays Coy on Ads, but Expect Commerce to Lead

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest advertising will be native-looking and centered on commerce.

Digital Dignitaries Debate Display’s Death

Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait.

IAB to Rally Industry Against Bogus Publishers and Bots

The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating.

Federated Media CEO Deanna Brown to Depart

In a shakeup at Federated Media Publishing, CEO Deanna Brown announced today that she'll be departing the company, leaving current executive chairman and former CEO John Battelle to return to the position. 

NewFronts Returning With Packed Lineup

If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.

Federated Media Shutters Standard Direct Sales Business

In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e., the division charged with selling standard display ads.

San Francisco Tech Scene Opens Its Doors for Innovation Month

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea to Battelle.