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Will Febreze’s First-Ever Super Bowl Ad Pass the Smell Test?

Brand Marketing

Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.


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Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey

Brand Marketing

Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter & [...]

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Febreze Can Mask Even the Most Putrid Surroundings

Creativity

Folks are approached by strangers on the streets of SoHo, blindfolded and whisked away to strange, smelly locations. That's typical treatment in NYC, and locals are surely used to it [...]

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Your entire house can smell like Christmas

Creativity

For those who can't get enough of the holidays, Febreze introduces a limited-edition line of scents (available in sprays, candles and so on) that make the whole house smell like [...]