Will Febreze’s First-Ever Super Bowl Ad Pass the Smell Test?

Febreze doesn't want you to stink up the bathroom on Super Bowl Sunday.

Suspicious Web Domains Cost Online Ad Business $400m per Year

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the Web. And if you don’t believe in ghosts, maybe you should.

Febreze Freshens Up Any Old Shipping Container That Smells Like Fish

Febreze air fresheners can mask some serious odors—like that fishy old shipping-container smell you're always trying to get out of your carpet. Below, check out a case-study video in which Grey, New York, makes a little mobile home out of a shipping container, drops it in New York's meatpacking district, and then asks blindfolded people where they think they are.

Get Real

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million over eight years to brandish its logo and bring a younger edge to its products.

Tide Suits Up With the NFL

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into effect at the start of the 2012 NFL campaign.

Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey

Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter & Gamble. Adweek talked with Possible Worldwide’s global CEO Trevor Kaufman’s about the pairing.  

Febreze Can Mask Even the Most Putrid Surroundings

Folks are approached by strangers on the streets of SoHo, blindfolded and whisked away to strange, smelly locations. That's typical treatment in NYC, and locals are surely used to it by now. But this is a new Febreze fabric freshener "Breathe Happy" campaign by Grey New York. In the ads, people are taken to stinky spots ranging from a Chinese eatery kitchen with raw fish on the counters to a dank and filthy room with crud on the walls. But not to worry, it's all been sprayed with Febreze. Asked to report what they smell, the blindfolded subjects sniff and describe floral and citrus scents, without a hint of their yucky surroundings, before the big reveal. Hey, after the streets of SoHo, anyplace smells like a tropical garden. Check out one ad below and two more after the jump. The "Breathe Happy" parody video is a no-brainer: The test subjects would report smelling only "lilacs and lemons" as they stand in the county morgue, being devoured by freshly autopsied zombies. 

Your entire house can smell like Christmas

For those who can't get enough of the holidays, Febreze introduces a limited-edition line of scents (available in sprays, candles and so on) that make the whole house smell like […]