Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola
Brand Marketing
The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market [...]
Draftfcb Lands 2 FDA Assignments
Brand Marketing
The New York office of Draftfcb has won two Food and Drug Administration assignments that are part of the FDA’s new initiative to keep teens from trying tobacco products and [...]
FDA Picks 6 Agencies to Handle Anti-Tobacco Ads
Brand Marketing
The FDA has picked six agencies to work on a new anti-smoking initiative, which together have a spend ceiling of $390 million over the next five years.
Feds Strike Out on Cigarette Warning Labels
Brand Marketing
The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck [...]
Court Upholds Cigarette Warning Label Statute
Brand Marketing
The statute that led the federal government to propose new graphic cigarette warning labels is probably headed for the Supreme Court. In a 2-1 decision, the Sixth Circuit Court of [...]
FDA’s New Cigarette Warning Labels Ruled Unconstitutional
Brand Marketing
The federal government is going to have to find another way to scare smokers.