Nivea Made a Waterslide That Applies Sunscreen to Kids, So Parents Don’t Have to Do It
Creativity
Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water, [...]
Clorox Picks FCB and mcgarrybowen as Its New Agencies of Record After a Review
Brand Marketing
Clorox completed its four-month-long creative agency review on Tuesday by sending its global account to FCB and its specialty brands business to mcgarrybowen.
Testicles Give Amusing ‘Testi-Monials’ in This Straight-Talking Anti-Cancer Campaign
Creativity
We started the week with testicle-themed advertising, and now we come full circle. Men don't really like to talk about testicular cancer. But the testicles themselves certainly do, judging by [...]
Radio Flyer Found a Cute, Clever Way of Showing What Its Little Red Wagon Means to Kids
Creativity
Growing up, we can't remember ever having seen an ad for Radio Flyer. (Turns out there's a reason for that.) But imagine what a modern one would be like, nourished both [...]
Prudential Got Loved Ones to Stare at Each Other for 4 Emotional Minutes in This Ad
Creativity
Prudential Singapore is inviting people to reconnect in an emotional new spot. "Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone [...]
Striking Campaign About the ABCs of Illiteracy Shows How It Fuels Extremism and Suffering
Creativity
Despite rapid advances in technology and medicine, nearly 17 percent of the world's adult population (totaling 775 million people) remains completely illiterate. In certain parts of the world, as many [...]