FCB

FCB Mexico Is Teaching Kids About Equality With a Game They Can Play Together in Different Cities

It's a game that's all about breaking down walls, real and imagined.

FCB Hires mcgarrybowen’s Global CMO to Fill Top Communications Role

FCB has hired Brandon Cooke to serve as its new global chief communications officer. The mcgarrybowen veteran replaces Stephen Martincic, who now serves as chief brand and marketing officer for Ascential, owner of the Cannes Lions Festival.

Bud Light Will Use Its Super Bowl Ad to Roll Out a New Tagline

Bud Light will have a 60-second spot during the Big Game, where it will debut a new friendship-focused campaign and tagline, "Famous among friends," from its creative shop, Wieden + Kennedy in New York.

Could Blind Hiring Be the Solution to Increasing Diversity at Agencies?

In September, HP sent a letter to its agencies asking for a detailed plan on how each would up its diversity quotient within 12 months.

Ad of the Day: This Powerful Campaign Has Answers for Parents Googling ‘Down Syndrome’

A powerful new Canadian ad campaign presents the most commonly Googled questions about Down syndrome—and has people living with Down syndrome answer them in a collection of some 40 videos.

Ogilvy Vet Liz Taylor Joins FCB Chicago as Chief Creative Officer

FCB Chicago announced today that Liz Taylor will join the agency on Sept. 15 as chief creative officer.Taylor joins the 750-strong IPG agency from Ogilvy & Mather Chicago. She will partner with president and CEO Michael Fassnacht to move the office forward.

14 Top Creatives Reveal Their Favorite Ads From Cannes and Beyond

What's some of the best work you've done this year? And what work from other agencies has made you jealous? 

Sunscreen Slides and Giant Strollers: Inside FCB’s Most Playful Ad Ideas


Here’s the Definitive Plan for Your Week at Cannes

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, […]

Nivea Made a Waterslide That Applies Sunscreen to Kids, So Parents Don’t Have to Do It

Summer at the beach for parents means the dreaded slathering of sunscreen on their kids. And when the kids want to get out and play in the sand and water, the last thing they want is to stand there while their parents rub sunscreen all over them. Nivea has a somewhat elaborate solution to that problem. The brand created a waterslide—the SunSlide—that dispenses waterproof sunscreen so kids get completly covered while enjoying the sun and playing on an awesome inflatable slide. FCB Cape Town came up with the SunSlide after learning that South Africa has the world's highest rate of skin cancer, per the Skin Cancer Foundation. The massive water slide is equipped with hundreds of spray-jet portals and filled up with 50 liters (roughly 13 gallons) of SPF 50+ waterproof sunscreen to ensure all participants get equal coverage.