Fatherhood

The 4 Types of Dads Marketers Need to Know This Father’s Day

Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.

Masculinity Gets a Modern Makeover in Getty Images’ Newest Stock Art Collection

Stock photography is everywhere, and a lot of it reinforces traditional gender roles.

Where in the World Is Matt Lauer? Somewhere in This Ad Council PSA

Ad Council PSAs don't get much better than this one from Campbell Ewald and Tool director Sean Ehringer. It would spoil things to reveal what's going on, so just watch. Matt Lauer is pretty great in this mischievous role, part of a weeklong series in which the Today anchors are all engaging with social issues that are important to them. brightcove.createExperiences(); Mark Simon, chief creative officer of Campbell Ewald, has this to say about the Lauer PSA: