Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.
Ad Council PSAs don't get much better than this one from Campbell Ewald and Tool director Sean Ehringer. It would spoil things to reveal what's going on, so just watch. Matt Lauer is pretty great in this mischievous role, part of a weeklong series in which the Today anchors are all engaging with social issues that are important to them.brightcove.createExperiences();Mark Simon, chief creative officer of Campbell Ewald, has this to say about the Lauer PSA: