Adweek’s Top 5 Commercials of the Week
Brand Marketing
If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads.
How Nascar Plans to ‘Own’ Father’s Day
Brand Marketing
The brand marketer frenzy known as Mother's Day is only a few days behind us, but Nascar is already revving up for the holiday's under-celebrated spouse: Father's Day.
5 Agency Fathers and the Sons Who Followed Them into the Ad Biz
Brand Marketing
Whether it’s those who can remember the era of the real Mad Men—or their kids, who only relate to that version of advertising as an AMC soap opera and Banana [...]
10 Ads Starring Great Dads for Father’s Day
Creativity
As Adweek noted recently, fathers are making a serious comeback in advertising. For years, they've been the punch line of endless commercials—portrayed as little more than a horse's ass (sometimes [...]
Handmade to Measure
Brand Marketing
On the gritty industrial streets of Chicago’s West Side, 1220 West Van Buren rises from a rust-stained sidewalk beside a filling station. The gilt hotels and oak-paneled clubs of The [...]
The Demise of the Doofus Dad in Ads
Brand Marketing
Picture it: A dad strolls down Main Street. His wide-eyed, 10-month-old daughter, perched in her stroller, giggles and coos. It’s a fall day—not too hot, not too cold. Yet a [...]